The opportunity to reach a global audience in the blink of an eye, on a small budget has never been as attainable as it is today.
By now you have noticed that more and more consumers are starting to turn to the internet for solutions to their problems in lieu of traditional offline options.
This trek has opened up tremendous opportunities for small business owners that cannot afford a traditional storefront to pursue their dreams of owning a business.
Large businesses have also recognized the internet’s potential to increase their bottomline(s); and they have also made their trek to the internet to extend their brand’s reach to every corner of the world.
The internet is where big business and small business can go head to head on an almost even playing field. Big business has a slight advantage because their pockets are a little deeper, which allows them to hire experienced copywriters.
Below are some tips and tricks to help you when marketing to online prospects.
Make Your Content Personal
Instead of trying to write to the world, write with one prospect in mind. This is the ultimate way for you to turn your marketing dial down to hone in on your target market. Writing to one person will translate into millions of people.
Make liberal use of “you” and “your” instead of “i” and “we.” This makes your content more about the reader and less about you.
Make Your Content Palatable
Make your paragraphs palatable by making your paragraphs short, sweet and to the point.
Long paragraphs are hard to read online. If your paragraphs are too bulky, then you run the risk of losing your reader.
Also, incorporate images and bold sub-headers to break up paragraphs.
Are You Smarter Than A Fifth Grader?
Although you and your audience may be smarter than a fifth grader, keep your content on an elementary level.
Your audience may be smarter than a fifth grader, however many do not want to put their thinking caps on when they go online to read content.
Prospects log onto the internet to find quick and simple solutions to their problems.
If this blog inspired you, please share it with someone else, then leave a comment below.you found this blog helpful, please leave a comment below.